From talking to friends and family it was clear that most of them, when searching for new products for their home, gifts for a loved one, or toys for their children, wanted something a little bit different from the norm that was of a high quality and unique. The problem was that all the high street stores tend towards supplying the easy option such as the 'brand leader' rather than spending the time & effort to add value to their range with design, individuality and customer service.

We therefore set out on our journey to seek out the small suppliers that would make Rural Living so different to the rest.

The result is that many of our suppliers are small rural enterprises driven by creativity and passion, the opposite of the standardisation encouraged by the large retailers.

We have also recently introduced our 'Everyday Rural Living' range where we have identified the best companies from around the world who maintain our commitment to responsibly producing high quality products with a modern country design. We are passionate about offering products with true value due to their individuality, quality and design and all our products represent this philosophy even if they are necessities and used on a daily basis.

In order to provide you with a real choice we talk to hundreds of possible suppliers a year and look at thousands of products so we can discover the best ideas that will fit your lifestyle. We also strive to offer a level of service rarely experienced on today's High Street.

We try to make it as easy as possible to contact us so if you require any information, or want to let us know how we're doing, then please just call us on 0870 240 6514. Alternatively email us at info@rural-living.co.uk, or visit us at our store in Haslemere, Surrey. (Visit our retail outlet page for further information.)

Best wishes

Mark and Jude